The Drowsy Chaperone Poster
Overview:
Promotional poster to advertise the slapstick comedy musical Drowsy Chaperone. The goal was to capture the jazziness of the 1920s era and the whimsical theme of the play.
Audience:
Attendees of Western Michigan University’s theatrical productions.
Roles:
Visual Design, Sketching, Mockups, and Developing Print-ready Files.
Tools:
Illustrator and Photoshop
Design Approach:
Capture the essence of the 1920s through typography, gestures, clothes, and color.
Process:
Promotional poster to advertise the slapstick comedy musical Drowsy Chaperone. The goal was to capture the jazziness of the 1920s era and the whimsical theme of the play.
Audience:
Attendees of Western Michigan University’s theatrical productions.
Roles:
Visual Design, Sketching, Mockups, and Developing Print-ready Files.
Tools:
Illustrator and Photoshop
Design Approach:
Capture the essence of the 1920s through typography, gestures, clothes, and color.
Process:
- Sketched ideas of the initial reaction to the name of the musical.
- Watched a live recording of the play to get a better understanding of the storyline.
- Gathered images that related to both the musical and the era.
- Designed vectors in greyscale in Illustrator to experiment with different iterations of placement on the poster.
- Took the vectors into photoshop and manipulated the colors.
- Printed mockups and met with the art director of the theater department to evaluate directions and make changes as needed.
