PALOU
CRAIG

Designer

Swale - Book Cover




Book Cover



Allison reading a poem from book.


Overview:

Book cover design that embodies the theme of the collection of poems. The main concept illustrated is the connection between the body, mind, and nature. Poems written by Allison Hutchcraft and published by New Issues Press.


Audience:

Poetry readers, earth science dabblers, and life ponderers.


Roles:

Visual Design, Sketching, Photographer, Mockups, and Developing print-ready files.


Tools:

InDesign, Photoshop, DSLR Cannon Camera, Paper, Ink, Leaves



 

Design Approach:

Read the collection of poems that were going to be added to the book. Wrote down common themes, phrases, and feelings that grabbed my attention. Spoke with the poet about their vision for the cover. Took a walk nature walk near and surrounding water or landscapes that resemble swales.


Process:

  • Read poems and sketched phrases or imagery.
  • Took nature walks with a camera in hand capturing organic shapes and waterside views.
  • Stepping away from technology to experiment with ink, paper, and leaves as a brush.
  • Collecting ink sketches and photographed images.
  • Scanning the ink sketches into Photoshop, inverting them, and making the new negative space transparent.
  • Editing photos that were taken on the hike to better emulate the color mood of the poems.
  • Combined the ink sketches with the photography.
  • Added typography with the proper hierarchy to both the front, first page, and back.
  • Mocked up the cover spreads to give the poet and publisher options.
  • Edited look based on feedback and multiple sessions of review.
  • Set up approved design to print ready files for the press.




Swale can be purchased at Barnes & Nobel 





Product Poster Layout

New Holland Brewing 
Vibrant full-color graphic poster with illustrative elements highlighting canned cocktails products.


Roles:
Poster Layout Design 


Tools:
Illustrator, Photoshop 

Society Dinner Invitation

Overview 
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Roles:
Layout Design and Custom Map

Tools:
Illustrator, InDesign, Photoshop 

Event Badge


The University of Texas Alumni Band 60th reunion of the Longhorn Alumni gathering to perform during Texas vs Kansas football game.



Roles:
Badge Design Layout, Sketching, Mockups, and Developing print-ready files.


Tools:
InDesign, Photoshop





Caregiver eLearning


Beacon Specilized Living 
LX Design foudations to creating human centered courses for both virtual and instructer lead. Topics related to mental health and medical. Content met the requirements of the Community Mental Health Services of Michigan 


Roles:
Instructional Design, eLearning Development, Illustration, Presentation Design, Branding, Storyboarding, Content Writing, Web Layout.


Tools:
Illustrator, Storyline Articulate 360, Docebo 




 
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